Originally from Latvia, I have been based in Italy for 33 years. For about twenty, I worked full-time in the wine business as a consultant, brand ambassador, educator and restaurant manager. This was all born from my personal curiosity about the wine; after all, I have lived in the Chianti Classico area since 1995. I am a professional sommelier of the two Italian associations, AIS and FISAR, DipWSET (Diploma L4, WSET London School), Valpolicella Wine Specialist, Wine Judge (LWC, IWC, PIWI), an Official Port, Sherry and Cava Educator, SSA Sake Sommelier and Langhe Wines Ambassador.
I am a founder and project manager at Tooscans, an e-commerce dedicated mainly to Tuscan food and wine, with offline distribution for all other products. Recently we started to import wines from different countries. In 2020, I created the Sparkling Life website, which is published in three languages and focuses on food and wine, as well as Tooscans Wine Academy. Having achieved a Master's Degree in Digital Marketing, I also deal with activities such as digital marketing, branding strategy, SEO and ADV.
I was selected in the competition “Italia a Tavola – Personality of the Year of Food and Wine, and Hospitality” since 2015 for six consecutive years, and among the best 36 Italian professionals: Maitre, Sommelier, and Hotel Manager with excellent results up to the fantastic second place in 2018.
Irina Mihailenko